BOOK A DEMO
BOOK A DEMO
BOOK A DEMO LEARN MORE

Amazon Ads
in 2026

A guide for brands and agencies to work effectively with Ads on Amazon.

Download the Guide
amazon-ads-lp_hero-image (1) (1)
amazon-ads_mock-up (1)
 Amazon's advertising business isn't one channel, it's a full funnel: Sponsored TV and Video Ads for awareness, Sponsored Brands and Display for consideration, Sponsored Products for conversion, Vine and Subscribe & Save for loyalty.
 
And in 2026, there's a new layer on top of all of it: AI-mediated shopping. Amazon's assistant, now called Alexa for Shopping, is a live advertising surface in its own right, and it changes what "winning" a placement actually requires.
 
This guide covers the full ad format lineup, how to plan and assess a campaign, and what's genuinely new this year.
 
Download the Guide

What you'll find in this report

green-icon_ecosystem

Amazon's advertising ecosystem

The full funnel, from awareness to loyalty, and the strategic pillars behind it.

green-icon_star

Ad formats for every funnel stage

Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Sponsored TV, and Out-of-Home.

green-icon_tools

Planning, executing, and assessing campaigns

The Amazon tools, and the Shalion tools, that make each stage measurable.

green-icon_app-stack

Amazon Ads' reach and tech stack

Amazon DSP, Amazon Marketing Cloud, the Ads API, and Seller Central, and when to use each.

green-icon_news

What's new in 2026

How AI-mediated shopping is changing Amazon advertising, and what it means for your listings.

Why read it

Amazon's advertising business generated more than $68 billion in 2025, and it's no longer just search ads and banners. As of March 2026, Amazon Ads' new Sponsored Prompts format, AI-generated placements inside Alexa for Shopping conversations, became a fully billable, live part of the ad ecosystem.

Amazon Ads provides a robust tech infrastructure, including the Ads API, Amazon Marketing Cloud, Amazon DSP, and Seller Central, that enables brands to automate, analyze, and optimize their advertising efforts with data-driven precision and expanded reach.

Spark
Download the Guide
amazon-ads_why-read-it (1)

What you'll learn

How Amazon's ad formats map to each stage of the marketing funnel
How to plan, execute, and assess a campaign using Amazon's own tools
When to use Seller Central versus Amazon DSP
What Sponsored Prompts are, and why listing quality now determines your eligibility for them

Download the free "Amazon Ads" guide

(and see exactly how AI-mediated shopping is changing what it takes to win a placement)

Download the Guide
Ready to take your Amazon advertising strategy to the next level?

Download the guide and speak with our experts to learn how Shalion can help your brand win in the digital shelf space.

Spark